Hipalerts offers many different features that will help you enhance your location-based marketing. Depending on if you've used geofences and/or push notifications in the past, there's a good chance you'll be familiar with many of the following terms. If you're just getting started in the proximity marketing game, you can use this article as a resource to get up to speed with common industry jargon. 


In this article:

  • Proximity Marketing 
  • Geofences
  • Push Notifications
  • Analytic Metric Terms


Let's break down some of the most commonly heard terms.


Proximity Marketing

Location-based marketing or proximity marketing is defined as the use of mobile marketing to target consumers within a particular geographic area.

Proximity marketing's primary focus lies in making the communication with a consumer as timely, relevant and personal as possible. In other words, it allows businesses like yours to leverage the accurate location of a consumer (down to a few meters) to engage consumers with contextually relevant notifications.


Geofences

A geofence (aka: Hipalert Discovery Zone) is a virtual perimeter for a real-world geographic area. It can be a radius around a location or a pre-defined set of boundaries. With Hipalerts you can create geofences with a radius of between 20 to 200 square meters.

The use of a geofence is called geofencing. Geofencing allows you to send notifications to Hipalert app users (or your app users) when they enter or exit through the geofence. This allows you to provide mobile users with contextual content and promotions that is relevant to location and activity, which helps you to get discovered by mobile users, drive revenue and leverage customer engagement data.


Push Notifications

A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don't have to be in the app or using their devices to receive them. Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app.